Why Rubicone IGT?

WHY WE CHOSE RUBICONE IGT

Despite being the micro-river that it is, the Rubicon enjoys enormous fame for various reasons and has risen to an importance in history that is now embedded in the collective imagination.
The Rubicon is a river in Emilia Romagna (or in Romagna to be precise) between the towns of Cesena and Rimini, which runs from the Tuscan-Emilian Apennines down to the Adriatic and which, in the 1st century B.C., marked the border between Italy and Cisalpine Gaul.
Its fame dates back to the time of Julius Caesar and the year 49 B.C., when no magistrate leading an army could cross it without the authorisation of the senate. The great commander, who was later to become the Roman emperor, decided to do exactly that, launching his descent on Rome and effectively commencing the civil war against Pompey the Great. The words of Caesar “Iacta alĕa est”, meaning “the die is cast”, indicating the importance of the gesture for his future path towards the empire’s highest threshold, became famous and are still used in common speech today.
Ever since then, the action of “crossing the Rubicon” has been linked in everyday language to a decisive gesture marking the closure of one period of time or way of being from the next.
If at first it was a typically Italian saying, thanks to some internationally famous singers it has become part of the collective language and imagination.
An excellent example is Mick Jagger with the Rolling Stones: in the 2005 song “Streets of love”, crossing the Rubicon means getting back into the game despite a broken heart, even when you know “the streets of love are full of tears”. (I think I’ve crossed the Rubicon I walk the streets of love and they’re full of tears and I walk the streets of love and they’re full of fears).
Bob Dylan wrote and sang a song called “Crossing the Rubicon” which some say is part of an album that can be considered as a testament. So, in this case, crossing the Rubicon could symbolise having accepted the time of death and being already beyond it.
In 1974, the German electronic music group Tangerine Dream called their sixth studio album Rubycon, and in 2016, the US alternative metal band Deftones included a track called Rubicon on their eighth album, Gore.
Speaking of Elvis Presley, Tom Hanks called his music a kind of Rubicon crossing, meaning that he marked an irreversible turning point in this world.
In short, even in English language and Anglo-American culture, the idiom “to cross the Rubicon” is commonly used to indicate going beyond a point of no return.
Quite aside from the rules laid down in the Production Regulations, which, in our opinion, are not at all geared towards a decisive quality path like the one we have chosen, we felt that this iconic name reflected our decision to make a clean break with the conventional style of farming, which takes the future of the Earth into little or no consideration. It can tell the story of our way of doing business, characterised by a privileged choice for nature that permeates viticulture and winemaking, as well as the lives of all our employees and the area where we live and work.